Munji KahalahSep 17, 20232 minNavigating the Maze of Attribution Models in Google Analytics 4Understanding how users interact with your website and what drives conversions is paramount. Google Analytics 4 (GA4) is here to help you...
Munji KahalahSep 17, 20232 minGA4 Analytics: Unveiling the Future of Data Insight and Why It's Time to TransitionIn the ever-evolving world of digital marketing and analytics, Google has made a significant move by discontinuing support for Universal...
Munji KahalahSep 16, 20232 minMarketing ROI: Navigating Diminishing Returns in Marketing In the world of marketing, the age-old adage "more is better" doesn't always hold true. Many marketers believe that pouring more money...